Finding an SEO consultant can be a difficult process. With so many businesses offering their services, how do you know who is the right person for your company? Have no fear! This article will give you 9 things to remember when searching for an SEO consultant Toronto that will help you find someone reliable and trustworthy.
Number One: Look at their past performance record
An SEO consultant’s past performance is a good indication of their current skills and abilities. Do they have a history of ranking websites on the first page of Google? Have they received awards or recognition from industry leaders? If not, it may be worth looking elsewhere.
Number Two: Ask for case studies and references.
Any reputable SEO consultant should be more than happy to provide you with case studies and references from previous clients. This will give you an idea of the work that has been done for other businesses in your industry and whether or not it was successful.
Number Three: Check out their website and blog.
SEO consultants are experts in online marketing, so their own website and blog should be a great indicator of the quality work that they can do for your company. If their blog lacks compelling content or is difficult to navigate, it may be an indication of their lack of industry knowledge.
Number Four: Look into what SEO tools and resources they use
Top SEO consultants rely on a wide range of online marketing tools and resources to provide high-quality service to their clients. Tools such as Moz Pro will give you peace of mind knowing that the consultant understands how search engines operate and has invested in learning about current best practices for SEO campaigns.
Number Five: Find out if they have certifications from major organizations
SEOs should hold at least one certification from a major organization like The Search Engine Academy . This will verify not only their skills in SEO but also their commitment to continuing education and keeping up with the latest industry changes.
Number Six: Ask them about their experience with Google penalties
Any reputable SEO consultant will have extensive experience working with websites that have received a Google penalty. They should be able to tell you exactly what caused the penalty, how they fixed it, and what measures were put in place to prevent it from happening again.
Number Seven: Ask for a breakdown of services and rates
A good SEO consultant will be happy to provide you with a detailed breakdown of services and rates. This information should include everything from monthly maintenance fees to project-based costs associated with specific campaigns or initiatives.
Number Eight: Check out their social media profiles
.Good SEO consultants will be actively involved in social media. They should have a strong presence on major platforms like Facebook and Twitter, as well as industry-specific networks such as Inbound.org. This is where they’ll share their latest blog posts, insights from industry leaders, and other news relating to search engine optimization best practices.
Number Nine: Ask them about long-term strategies
SEOs do more than just rank websites – they also help businesses build sustainable online marketing strategies that can drive real results for many years into the future. Before hiring someone else to take care of your website’s SEO needs, find out what kind of long term plans they have for it!